The average lifespan of companies in S&P 500 has gone down from 30 years to 15 years and it is estimated that by next decade it will go below 10 years.

Digital technologies overwhelmed Kodak, a true titan of the film business. Other big brands like Borders, Circuit City and Blockbuster suffered the same fate. The dominance of Blackberry and Nokia was overshadowed by Apple and Android smartphones.

This is the result of many factors including digital disruption & adoption of newer technology with new digital business models.

Enterprises that adapt, evolve and exploit the new digital transformation reality will thrive, while those that do not, will be lost to the sands of time like Dinosaur!!

Digital Transformation, Big Data, Analytics, IoT, Mobility & Cloud are the hottest terms around, with a lot of confusion even in matured organizations. This is an effort to simplify the area.

Digital is the new normal now!!!

Today every part of the business is subject to new expectations, competitors, channels, threats, and opportunities. Every business has the potential to be a digital business.  

As the numbers of smart, connected devices from phones to cars to wearables are growing, companies that quickly deliver digitally instrumented products or services, those who reap data from market interactions, and use insights to rapidly optimize their value chain are gaining competitive advantage.

Businesses that digitally transform will be able to connect more closely with customers, speed up the pace of innovation and, as a result, claim a greater share of profit in their sectors. Today digitally transformed companies have an edge; tomorrow, only digital businesses will succeed.

Companies like Nike and Burberry have moved from being providers of traditional consumer goods to digital leaders, creating value across physical/digital products, services, and experience.

Companies in all industries and regions are experimenting with and benefiting from Digital Transformation using Social Media, Mobility, Big Data Analytics & Cloud.

Adapting quickly to this change is becoming a make-or-break proposition for many companies worldwide.